Branding for an ultra-hip multi-family development.

PegasusAblon, a well-respected real estate developer, wanted to create a multi-family property in Frisco, TX that would appeal to the millennial generation. You know, the iPhone, Gmail, Google+, Facebook, Bluetooth, text-faster-than-they-talk generation. It’s also the generation that uses these technologies and others in an effort to be more environmentally friendly, and who socialize 24/7/365. What we ended up working on was a turn-key brand solution. From name and logo, to tagline, lexicon, collateral, staff dress, and an iPad website and kiosk. The brand was so much about the complexity of today’s lifestyle offered by the property that we chose to focus on that dynamic in our tagline: Enjoy.Life.Style.

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